Branding is a lot more than logos and letterhead. Please use this branding guide as you prepare and create documents, presentations, and any other printed or digital materials. If you have marketing-related questions at any time, please contact the SWCC marketing department.
For SWCC employees, logo files are available for download on the SWCCyou portal. There, you can also find templates and information on business cards, door signs, and letterhead. Other logo and branding inquiries may be directed to
Colors
Primary
Red
Pantone 186
RGB - 207/16/45
CMYK - 12/100/91/3
HEX(Web) - #cf102d
Main color for headline text, backgrounds, and merchandise.
Secondary
Navy
Pantone 654
RGB - 0/58/112
CMYK - 100/84/31/17
HEX(Web) - #003a70
Secondary color for backgrounds, large text, and accents.
Accent
Light Blue
Pantone 2915
RGB - 95/180/229
CMYK - 57/13/0/0
HEX(Web) - #5fb4e5
Accent color for limited use. May also use as alternate for white text on SWCC navy.
Accent
Gray
Pantone 429
RGB - 163/168/172
CMYK - 38/28/27/0
HEX(Web) - #a3a8ac
Accent color for limited use, mostly for athletics.
Fonts
Avenir Next LT Pro Family
Guthen Bloots
Guthen Bloots is to be used very sparingly and reserved for call-outs or short phrases meant to capture attention or imitate the spoken word.
*preferred font faces
Logo
The official SWCC logo is the SWCC mark in red with Southwestern Community College in navy and red underneath with a white outline.
Official SWCC Logo
SWCC Mark
The minimum clear space around the SWCC logo or SWCC mark should equal at least 10 percent of the total width of the logo or mark.
The official color version of the SWCC logo or SWCC mark should be used whenever possible. Variations from the examples shown here should be approved by the Marketing Department.
Resize, don’t stretch.
Use high quality files especially in print.
Don’t use file with white background when over color or a photo.
Make sure the logo is not cropped for online profile images or avatars.
Logo File Types
For Print
- EPS or .eps (Vector)
- High Resolution JPEG or .jpg (Raster)
- TIFF or .tif (Raster)
For Web/Digital
- JPEG or .jpg (Non-transparent/has white background)
- PNG or .png (Can include transparency)
- GIF or .gif (Can include transparency)
Tagline
The line "SWCC is the place for you!" should be used in the font Guthen Bloots Regular and angled slightly (approx. 10 degrees) to give a hand-written feel. The phrase can be used with or without the logo. The phrase may be used with or without the logo, in a single line, stacked, or offset like the examples below.
Athletics
The official Spartan logo has a red "S" and feathers with a navy hat and a white outline and should be used whenever possible. Variations from the examples shown here should be approved by the marketing department.
The Spartan logo and the SWCC logo may be used together on the same piece, but should remain separate from each other and not be combined in any fashion.
For logo file types, refer to File Types above.
Email Signatures
There are two styles of signatures available for SWCC employees.
Signature templates and instructions can be sent to SWCC employees upon request.
Final thoughts
If you have any questions or concerns about how to use the SWCC logo, fonts, colors, or other branding elements, please contact the SWCC marketing department.