Branding is a lot more than logos and letterhead. Please use this branding guide as you prepare and create documents, presentations, and any other printed or digital materials. If you have marketing-related questions at any time, please contact the SWCC marketing department.

For SWCC employees, logo files are available for download on the SWCCyou portal. There, you can also find templates and information on business cards, door signs, and letterhead. Other logo and branding inquiries may be directed to This email address is being protected from spambots. You need JavaScript enabled to view it..

Colors

Primary

Red

Pantone 186
RGB - 207/16/45
CMYK - 12/100/91/3
HEX(Web) - #cf102d

Main color for headline text, backgrounds, and merchandise.

Secondary

Navy

Pantone 654
RGB - 0/58/112
CMYK - 100/84/31/17
HEX(Web) - #003a70

Secondary color for backgrounds, large text, and accents.

Accent

Light Blue

Pantone 2915
RGB - 95/180/229
CMYK - 57/13/0/0
HEX(Web) - #5fb4e5

Accent color for limited use. May also use as alternate for white text on SWCC navy.

Accent

Gray

Pantone 429
RGB - 163/168/172
CMYK - 38/28/27/0
HEX(Web) - #a3a8ac

Accent color for limited use, mostly for athletics.

Fonts

Avenir Next LT Pro Family

Avenir Regular Family Avenir Condensed Family

Shelby

Shelby Regular Shelby Bold

Shelby is to be used very sparingly and reserved for call-outs or short phrases meant to capture attention or imitate the spoken word.

*preferred font faces

Logo

The official SWCC logo is the SWCC mark in red with Southwestern Community College in navy and red underneath with a white outline.

SWCC Official Logo

Official SWCC Logo

SWCC mark

SWCC Mark

The minimum clear space around the SWCC logo or SWCC mark should equal at least 10 percent of the total width of the logo or mark.

SWCC Logo clear space

The official color version of the SWCC logo or SWCC mark should be used whenever possible. Variations from the examples shown here should be approved by the Marketing Department.

Use these!
SWCC Logo SWCC Logo SWCC Logo SWCC Logo SWCC Logo SWCC Logo SWCC Logo SWCC Logo SWCC Logo
 
Don't do these!
SWCC Logo stretched

Resize, don’t stretch.

SWCC Logo pixelated

Use high quality files especially in print.

SWCC Logo with white box

Don’t use file with white background when over color or a photo.

SWCC Logo cropped

Make sure the logo is not cropped for online profile images or avatars.

 

Logo File Types

For Print

  • EPS or .eps (Vector)
  • High Resolution JPEG or .jpg (Raster)
  • TIFF or .tif (Raster)

For Web/Digital

  • JPEG or .jpg (Non-transparent/has white background)
  • PNG or .png (Can include transparency)
  • GIF or .gif (Can include transparency)

Tagline

The line "Find your better place." should be used in the font Shelby Regular and angled slightly (approx. 10 degrees) to give a hand-written feel. The phrase can be used with or without the logo. The phrase may be used with or without the logo, in a single line, stacked, or offset like the examples below.

SWCC Logo Find your better place. Find your better place.

Athletics

The official Spartan logo has a red "S" and feathers with a navy hat and a white outline and should be used whenever possible. Variations from the examples shown here should be approved by the marketing department.

Official Spartan Logo

The Spartan logo and the SWCC logo may be used together on the same piece, but should remain separate from each other and not be combined in any fashion.

SWCC Official Logo Official Spartan Logo

For logo file types, refer to File Types above.

Email Signatures

There are two styles of signatures available for SWCC employees.

Email signature sample for John Doe
Coach email signature sample for Jane Doe

Signature templates and instructions can be sent to SWCC employees upon request.

Final thoughts

If you have any questions or concerns about how to use the SWCC logo, fonts, colors, or other branding elements, please contact the SWCC marketing department.

This email address is being protected from spambots. You need JavaScript enabled to view it.